Insights

Top 10 Essential Features for a B2B Ecommerce Platform

Business-to-business (B2B) ecommerce has some unique challenges and qualities to it that often aren’t found in business-to-customer (B2C) transactions. In order to meet the needs required for B2B ecommerce, your platform will need certain features in order to serve and build trust with your clientele. Today, we’ll go over the top ten essential features of a successful B2B ecommerce platform to have.

Touchless Payments for Retail Commerce

In today’s day and age, there are many options available for both businesses and consumers for completing transactions. From cash to cards to online payments, it can be hard to determine which will work best as a JD Edwards integrated payment system. A rapidly growing form of payment is touchless payments. Touchless payments have become increasingly widespread in the past few years and have almost become the gold standard in customer satisfaction. Today, we’ll explain the different types of contactless payments available and the benefits of each for your business.

What Is Level 2/3 Data and How Can It Save Your Organization Money?

In today’s digital-dependent age, data is — and will continue to be — one of an organization’s most valuable and powerful assets. Unfortunately, raw data is often unstructured, incomplete, and difficult to analyze, limiting its usefulness. That's where Level 2/3 data comes in, especially for credit card processing and the savings it can drive. In this blog post, we will explore the difficulties businesses face when gathering data, as well as define Level 2/3 data, its benefits, and how it can help businesses save money.

Launching a D2C Channel for a B2B Organization

The increasing popularity of direct-to-Consumer (D2C) channels has been one of the biggest business trends of the past few years, particularly as a result of the COVID-19 pandemic. As more consumers rely on online channels to make purchases, businesses have had to adapt their strategies to remain current with changing consumer behavior. As the world continues to embrace this new wave of digital transformation, many business-to-business (B2B) organizations are exploring ways to expand their consumer reach and revenue by launching direct to-consumer (D2C) channels. Read on to learn why B2B organizations are launching D2C channels and how to ensure yours is successful.

How to Empower a Sales Team With B2B Ecommerce

While many B2B salespeople view ecommerce as competition, when used effectively, it can be a tool that empowers them to offer customers a modern and versatile buying experience. B2B ecommerce platforms, like SmarterCommerce Ecommerce, enable customers to place routine or simple orders, pay invoices, check inventory or pricing, while also freeing up the sales team to focus on growing customer relationships and solving complex issues they may not have had time for otherwise. Rather than inputting orders into the system or answering repetitive customer questions about availability, order status, or delivery timeframes, sales representatives can automate these tasks and direct their attention to more important and strategic priorities. So, rather than thinking of ecommerce as taking business away from your sales team, think of it as a way to augment and improve it. Read on to learn more about the benefits of using B2B ecommerce.