Global B2B Dealer Portal
Sennheiser manufactures and distributes high fidelity audio equipment used by many of the world’s leading icons in music and production and have created an industry standard for audio excellence. With a global network of dealers, Sennheiser needed a platform to engage with dealers to order products and manage their accounts online.
After leveraging SmarterCommerce, the Dealer Business Net Portal provides personalized product catalogs, supports ordering, quoting, availability checking, order/invoice/payment inquiry, dealer communications and account profile administration.
A key business challenge addressed by SmarterCommerce was supporting the Dealer Business Net Portal in 20 countries globally spanning the regions of North America, Europe and Asia Pacific with multi-language, multi-currency, multi-company, customer-specific catalogs and comprehensive integration with JD Edwards local country settings. The technical architecture was architected with high availability and scalability to meet Sennheiser's global website performance metrics.
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Sennheiser sales representatives can also sign into the Dealer Business Net and designate a customer relationship upon customer creation. Sales representatives can then shop on behalf of a customer, view customer account details and historical
This enables the Sales team to interact with a user- friendly interface for placing customer orders and supporting additional customer needs.
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