This menu option is available from POS Stores.

Catalog product content is shared product-specific data that the user will see while viewing the product within POS. This feature makes it possible to configure, deploy, customize, optimize, and publish product content regarding your products. It dramatically improves product content publishing productivity and enables organizations to maintain accurate, timely, and current catalog product content with consistent branding and presentation across all sites. Although catalog product content is shared over all stores in an environment you can choose to break inheritance and create store-specific catalog product content.

In the index listing seen below the application will display product content for stock products associated with the Branch Plant for the Store and all the Non-stock products.