Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. You can decide to use Universal Analytics (UA) or Google Analytics 4 ( both implemented using the Data Layer & Google Tag Manager).
Google Analytics Enhanced Ecommerce enables additional ecommerce data such as product impression, promotion, and sales data to be sent from SmarterCommerce to Google Analytics.
The settings below must be configured as part of Google Analytics configuration on your site.
For additional Google Analytics configuration information, navigate here.
| Web | EIPP | ||
|---|---|---|---|
| Google Analytics version | .Google Analytics version in use. Choose from:
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| Google Analytics Affiliation name | Per Google, Affiliation name is "a product affiliation is used to designate a supplying company or brick and mortar store location." Note: Affiliation name is only used on the purchase event at the transaction level. |
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| Google Analytics Product category code | You may pass an item UDC code from JDE to Google Analytics to appear in the Item Category in Google Analytics. For this setting, enter the ERP Item Master (F4101) category code you wish to use. |
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| Google Analytics Product brand category code | You may pass an item UDC code from JDE to Google Analytics to appear in the Item Brand in Google Analytics. For this setting, enter the ERP Item Master (F4101) category code you wish to use. |