Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. You can decide to use Universal Analytics (UA) or Google Analytics 4 ( both implemented using the Data Layer & Google Tag Manager).  UA and GA4 ecommerce enable product impressions and sales data to be sent with a number of suggested Ecommerce events. This is the list of the ecommerce events put in the Data Layer:

• Product/Item List Views/Impressions
• Product/Item List Clicks
  • Catalog – Product Listing
  • Product Search Results
• Product/Item Detail Views
  • Product Content – Compact and Product Content
• Adds/Removes from Cart
  • Shopping Cart
    • Remove product (single or massive)
    • Save Cart action doesn’t track the remove from cart
  • Add to cart 
    • Catalog – Product Listing
    • Product Search Results
  • Add to cart registering a general list for example “WishList” or “OrderDetail”. This applies to all widgets that have the add to cart action.
    • Wish List
    • Compare
    • Order Detail
    • Product Content
    • Most Viewed
    • Recently Viewed
    • Quick Order 
• Checkout
  • Guest Checkout – Order Payment and Order Review
  • Order Process – Order Payment and Order Review
  • Shopping Cart – Full List and Floating
• Purchases
  • Guest Checkout – Order Confirmation
  • Order Process – Order Confirmation

• Catalog – Product Listing
• Product Search Results

For configuration information, navigate here

To track Affiliation Name, Product Brand and Product Category, the following settings need to be setup.