Insights

What Is DXP?

When you see a personalized ad pop up on your internet browser soon after talking about the product or service advertised, that is no coincidence. Rather, it is likely that the promoting company uses a DXP. DXPs are designed to “learn” customers—what they want, their decision-making process, and their buying habits, to name just a few. 

This kind of ecommerce solution lets companies build applications that can integrate through various touchpoints and backend systems, contributing to an overall more seamless customer interaction experience. When you combine a functional DXP solution with the power of JD Edwards ecommerce integration, the possibilities for your business are practically limitless.

The Importance of Integrated DXP & Ecommerce Platforms

DXP offers the flexibility of omnichannel experiences and provides a seamless, modern way to create content for your ecommerce business. DXP’s power is its ability to essentially hear the data that is collected throughout the buyer journey and allow companies to use data-driven insights to personalize the customer experience across all platforms.

Ecommerce offers benefits such as inventory visibility, payment and checkout options, and personalized product recommendations. When DXP is integrated with ecommerce, it enhances these services with content management, data collection and analysis, customer and security support, connection with third-party systems, organized omnichannel experiences, and improved customer relationships. In other words, both integrated DXP and ecommerce platforms work with each other and build off the data they collect to provide better customer and buying insights to your team. 

The Benefits of Integrated DXP & Ecommerce

1. Tailored Customer Recommendations with AI

DXPs uncover information buried within high-volume data, revealing insights about browsing habits, past purchases, or engagement with marketing initiatives, using artificial intelligence (AI) to organize how content is delivered to potential customers based on information, including the following.

• Clicked links
• URLs visited
• Past purchases
• Marketing engagement
• Product or service inquiries

AI delivers content based on an individual user’s customer journey, allowing businesses to personalize their content delivery and product suggestions. In addition to gathering this info, AI in DXPs can make real-time decisions without prompting, such as dynamic search suggestions based on the search patterns of other users.

Simply put, integrated DXP and JD Edwards ecommerce lets you use behavioral analysis data to provide more tailored experiences.

2. Single Control Center

Using DXPs with your JD Edwards ecommerce integration allows for better touchpoints. Rather than focusing your efforts on a specific encounter on a single channel, DXPs look at the overall quality of customer interactions with the brand, streamlining them and eliminating data silos. Without DXPs, ecommerce businesses need to track customer behavior across various touchpoints, collect, analyze, and deliver relevant content, and offer personalized customer support simultaneously—all requiring numerous software solutions. 

With a DXP integrated with your JDE customer portal, you enjoy a single platform that allows you to perform multiple tasks in parallel. It allows for process optimization, which in turn increases employee productivity as well as employee and customer satisfaction, and results in a more customer-first, holistic approach to operating your business.

3. Personalized Content

People want to feel like more than just a number to your business. But when you’re managing an ecommerce platform, how can you personalize the experience to everyone who visits your site? Luckily, DXPs can do exactly that for you. 

As a part of our DXP solutions, SmarterCommerce partners with Sitefinity to allow your company to integrate your content and commerce, managing the way your web store front-end looks and operates. Your IT and marketing team can use one unified platform to give customers a fully customizable user experience (UX) while managing your content and site seamlessly.

4. The Power to Make Informed Decisions

As you promote and utilize your ecommerce platform, you’ll want to know where you need to adjust and how your business is doing. DXPs aid you in this process by providing the data needed to make informed decisions. 

They provide individualized data, so your business can track KPIs easily from all customer channels and make real-time, insight-driven decisions regarding which touchpoint offers the greatest return on investment (ROI). With a solution like this, you can make real-time adjustments as needed, keeping your business on top of your goals.

5. Easy to Use & Understand

When investing in a new ecommerce integration, the last thing you want to do is navigate a complex interface that you’ll need to train each new team member on and explain in detail to your stakeholders. Luckily, DXP platforms are designed to be easily understood and navigated for your convenience. 

You’ll be able to quickly see the information you want without the hassle, and with the AI capabilities discussed earlier, you can glean exactly the information you need without having to dig through the platform. 

With SmarterCommerce & Sitefinity DSP, You Have Only Headaches to Lose

At SmarterCommerce, we know the power of combining JD Edwards ecommerce integration with Sitefinity DXP to give your customers a more streamlined UX and positive interactions with your business. Ready to use DXP to drive company success and improve ROI while reducing operational complexity? Don’t wait—reach out to the SmarterCommerce team today!