Minn Kota Motors

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Johnson Outdoors designs, manufacturers and markets many of the world’s best known outdoor recreation brands. The Company’s award-winning innovation is fueled by a unique passion for the outdoors, coupled with sophisticated market research and cutting-edge technology, to advance a continuous pipeline of successful new products across four categories: Marine Electronics, Watercraft, Outdoor Gear and Diving.

SmarterCommerce and Johnson Outdoors partnered to bring a B2C/B2B online parts diagram to visually manage the ordering of product replacement parts. The Minn Kota interactive diagram gives customers a detailed and visually stimulating experience that is easy to use, and is also integrated real-time with JD Edwards for a streamline ordering process.