Johnson Outdoors Boats

Live Website


Johnson Outdoors designs, manufacturers and markets many of the world’s best known outdoor recreation brands. The Company’s award-winning innovation is fueled by a unique passion for the outdoors, coupled with sophisticated market research and cutting-edge technology, to advance a continuous pipeline of successful new products across four categories: Marine Electronics, Watercraft, Outdoor Gear and Diving.

Johnson Outdoors collaborated with SmarterCommerce to create a Retailer Control Panel using SmarterCommerce E Commerce. Through this portal, retail partners can place orders, modify orders, track shipments and make payments. This B2B portal is pre-integrated with JD Edwards, so all retail partners can be sure about the accuracy of inventory and product data. Retail partners can have full product visibility for their orders in an automated fashion.