Stoner manufactures specialized cleaners, lubricants, and coatings for both business-to-business and consumer applications. Professional auto detailers, collectors, and enthusiasts use Stoner car care products to clean, shine, and protect their vehicles. Several of these, including a no-streak glass cleaner called Invisible Glass, have recently gained national distribution through retail auto parts stores as well as the internet.
Stoner expanded it's digital commerce presence with launching a brand-specific ecommerce website for it's Invisible Glass brand. This site leverages many B2C specific functionality including product rich content, customer reviews and a product blog. This web-store is running SmarterCommerce Ecommerce and Sitefinity CMS technology. It represents the second generation of Stoner digital commerce. This site was launched and is managed at Stoner with a very small marketing and IT staff.