by
Fermin Rodriguez
| Apr 27, 2012
While often the stakeholders for E-Commerce and non-commerce web content may differ, leading B2B and B2C organizations successfully bring together all these varied content types and sales channel experience to benefit their customers.
E-commerce focuses on the presentation of product or service content to drive the shopping process and ultimate conversion of visitors into a customer with the resulting sales process.
The main focus of Content Management Systems is on managing a wide range of online content that organizations use to communicate across their online presence including data types such as:
- News and Events
- Images, Videos
- Blogs, Community Forums
- and much more.
By bringing together the overall management of the website visitors' online experience under one consistent CMS and E-Commerce platform, organizations are uniquely capable of personalizing the visitor experience as well as increasing the effectiveness of marketing and selling efforts. Further, stakeholders can develop an integrated online strategy and gain substantial efficiencies in managing the organization's online presence.